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cClearly Releases Whitepaper Dissecting Google’s Removal of Right Rail Ads

We are excited to announce that cClearly has produced a whitepaper that will help you to better understand the significant changes Google confirmed in February of 2016 in regards to in almost all cases removing the right side ads from their SERP layout as well as for certain “highly commercial queries” adding a fourth ad to the top of the page.

cClearly is in a unique position to answer these questions. We monitor what 50,000,000 consumers search for every day, as well as monitor organic rankings and changes to search results page layouts, and put it all together to understand how the recent changes are affecting paid search. We help to provide a lot of answers that have not yet been answered by Google or the rest of the paid search community, including:

  • What exactly is a “highly commercial query”?
  • When should I expect to see ads at the top of the page, bottom of the page, and how many should I expect to see?
  • How do specific keyword modifiers impact the SERP ad layouts?

You can find the whitepaper here:

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